Online sales reach over 95.000 million Euros in China, but this data only measures a fraction of its real impact on economy because online marketing via ROPO (Research Online, Purchase Offline), affects a greater portion. So in order to take part in the Chinese market, a serious approach of online marketing and the opening of transactional channels are already an imperative even before finding an agent or distributor to place the products in the market.
BabelAsia is conceived as a meeting and cultural exchange classroom which responds to a double purpose: on the one hand, the social integration of people from different Asian origins who have arrived in our country in the last years; and on the other, a better knowledge and use of different Asian languages among people who study them.
2013/06/17 > 2013/06/24
2013/06/26 > 2013/06/28
2013/06/25 > 2013/06/29