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Economy and Business > Conference: "Asian Digital Platforms. Opportunities and Challenges for Valencian Companies"

Conference: "Asian Digital Platforms. Opportunities and Challenges for Valencian Companies"


The figures of e-commerce in China are giant. In this country there has been a perfect breeding grounds supported by a rapid urbanisation, lacking of traditional distribution network, economic growth and technological advance.

The change has been so deep that it has completely modified the value chain and the way to reach Chinese consumers. Together with "traditional" tools for companies that want to sell in China such as fairs, searching for a traditional distributor or opening physical shops, the possibility to sell through e-commerce now exists, bearing in mind that tools and platforms are completely different to those used in Europe or United States.

At this conference we will go around the current panorama of e-commerce in China with a practical analysis and we will get to know how works, one of the greatest platforms of B2C online sale in the Chinese market.

The event is interesting for companies that already sell and would like a first hand witness or turn to selling in China to directly face challenges or to help a third party to do it.


4.00pm Attendant reception and documentation hand out

4.15pm Welcome
Mr José Vicente Morata, President of Cámara Valencia
Mr Amadeo Jensana, Economy and Business Director, Casa Asia

4.30pm Challenges to make the most of e-commerce in China. Opportunities for Valencian companies.
Mr Luis Galán, CEO, 2Open

4.50pm Electronic Means of Payment for e-commerce
Mr Antonio Roca Tormos, Sales Agent, Global Payments, Grupo CaixaBank

5.10pm Identify the Potential of your Brand in China
Ms Xiaochen Cao, e-commerce consultant in China, 2Open

5.30pm Introduction to Platform
Ms Jie Sun, BD Director European office,

5.50pm Discussion and Closing

2019/05/29 16:00 h
Wednesday 29th of May, from 4.00pm to 6.00pm
Chamber of Commerce of Valencia
Carrer del Poeta Querol, 15
Free admission with prior registration.
CaixaBank, Chamber of Commerce of Valencia and Casa Asia
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