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Economy and Business > Conference: "How to make the most of the e-commerce Boom in China"

Conference: "How to make the most of the e-commerce Boom in China"


The figures of e-commerce in China are giant. In this country there has been a perfect breeding grounds supported by a rapid urbanisation, lacking of traditional distribution network, economic growth and technological advance.

The change has been so deep that it has completely modified the value chain and the way to reach Chinese consumers. Together with "traditional" tools for companies that want to sell in China such as fairs, searching for a traditional distributor or opening physical shops, the possibility to sell through e-commerce now exists, bearing in mind that tools and platforms are completely different to those used in Europe or United States. 

At this conference we will go around the current panorama of e-commerce in China with a practical analysis and we will get to know how works, one of the greatest platforms of B2C online sale in the Chinese market.

The event is interesting for companies that already sell and would like a first hand witness or turn to selling in China to directly face challenges or to help a third party to do it.


9.30am Opening Session
- Representative of CaixaBank
- David Navarro, Director General, Casa Asia

9.50am Opportunities and Challenges to make the most of E-Commerce in China
- Luis S. Galan, CEO, 2 Open

10.10am Identify the potential of your brand in China
- Xiaochen Cao, Consultant of E-Commerce in China, 2 Open

10.30am Introduction to the Platform
- Jie Sun, BD Director, European office,

10.50am Q&A Session

2019/05/31 09:30 h
Friday 31st of May, from 9.30am to 11.15am
Juan Bravo, 3

Free admission with prior registration.
CaixaBank and Casa Asia
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