Casa Asia

Direct Access



Cap_casaasia
Economy and Business > Conference: "How to make the most of the e-commerce Boom in China"

Conference: "How to make the most of the e-commerce Boom in China"

Jornada:

The figures of e-commerce in China are giant. In this country there has been a perfect breeding grounds supported by a rapid urbanisation, lacking of traditional distribution network, economic growth and technological advance.

The change has been so deep that it has completely modified the value chain and the way to reach Chinese consumers. Together with "traditional" tools for companies that want to sell in China such as fairs, searching for a traditional distributor or opening physical shops, the possibility to sell through e-commerce now exists, bearing in mind that tools and platforms are completely different to those used in Europe or United States. 

At this conference we will go around the current panorama of e-commerce in China with a practical analysis and we will get to know how JD.com works, one of the greatest platforms of B2C online sale in the Chinese market.

The event is interesting for companies that already sell and would like a first hand witness or turn to selling in China to directly face challenges or to help a third party to do it.

Programme

9.30am Opening Session
- Representative of CaixaBank
David Navarro, Director General, Casa Asia
Chang Shiru, Director, Fundació Institut Confuci de Barcelona

9.50am Opportunities and Challenges to make the most of E-Commerce in China
Luis S. Galan, CEO, 2 Open

10.10am Identify the potential of your brand in China
Xiaochen Cao, Consultant of E-Commerce in China, 2 Open

10.30am Introduction to the jd.com Platform
Jie Sun, BD Director, European office, JD.com

10.50am Q&A Session

Date
2019/05/28 09:30 h
Timetable
Tuesday 28th of May, from 9.30am to 11.15am
Venue
Day One – CaixaBank
Avinguda Diagonal, 454
Barcelona
Ticket
Free admission with prior registration.
Organiser
CaixaBank, Casa Asia and Fundació Institut Confuci de Barcelona
Share to Twitter Share to Facebook Share to LinkedIn Share to Google Reader Share to Yahoo Share to delicious Share to NetVibes Share to Digg Share to Menéame Share to La Tafanera Rss

Search at Casa Asia Website
Casa Asia in WWW:
Facebook Twitter Youtube Flickr Spotify LinkedIn Foursquare

Agenda

Asia-Pacific Interactive Map

Mapa interactiu d'Àsia-Pacífic
Discover Asia, country by country
Casa Asia
Casa Asia | Social Headquarters | Can Tiana Venue | c/ Bolivia, 56 | 08018 Barcelona | +34 93 368 08 36
Casa Asia Center - Madrid | Palacio de Cañete | Calle Mayor, 69 | 28013 Madrid | +34 91 360 01 94
© CASA ASIA 2016. Legal Terms. Produced by rodest