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Conference-Fitur: "Position and Prospects of Asian Tourism in Spain"


After the success of the IV International Congress of Asian Tourism (CITA), Casa Asia takes part in the International Tourism Fair (FITUR) 2016 by organizing a conference named "Position and Prospects of Asian Tourism in Spain" where the main conlusions of CITA 2015 will be presented and those aspects that strengthen Asian tourism as a new engine of tourism will be analysed. Tne Secretary of State for Foreign Affairs, Ignacio Ybáñez, will inaugurate this session in Fitur.

The ultimate goal of this session is to analyse the reality of Asian outbound tourism to Spain (especially Chinese, Japanese, Korean and Indian), being the source markets with highest growth potential in the future. Asian customers are especially analysed from a procurement point of view, taking into account their purchasing power, habits, needs, etc.

The session is aimed at all tourism professionals (tour operators, hotels, airlines, shops, tourist promotion agencies, etc.) that are interested in learning more about the reality of Asian tourists.

The fourth International Congress on Asian Tourism (CITA 2015) held on 23 and 24 November in Barcelona, was closed by the Minister of Industry, Energy and Tourism, José Manuel Soria, and had a participation of professionals and international industry experts who analysed the current situation of Asian tourism to Europe, as well as new markets, profiles, trends and priority destinations.

In his closing speech, Minister Soria said "Asian source markets are great opportunities for growth," and therefore, he said, it is necessary to promote this tourism for its enormous growth potential, as well as for its high capacity of spending.



10.00am  Opening Session:

Welcome words:

Ramón María Moreno, Director General, Casa Asia

Mar de Miguel, Managing Director, Madrid Destino

Opening speach:

Ignacio Ybáñez, Secretary of State for Foreign Affairs

10.20am Lecture: Key figures of Asian tourism to Spain

Marta Blanco, Director General, Turespaña

Round Table:

10.45 am Presentation of the conclusions of the  4th edition of the International Congress of Asian Tourism

Amadeo Jensana, Economics and Business Director, Casa Asia

11.05am Purchasing power of Asian tourists

Luis José Llorca Lizaso, Country Manager, Global Blue España

11.25am Chinese Tourist Features

Wolfgang Arlt, Director, China Outbound Tourism Research Institute, Berlin

11.45am Japanese Tourist Features

Amadeo Jensana, Economics and Business Director, Casa Asia

12.05am Indian Tourist Features

Alok Lahad, Regional Manager, Cox & Kings Limited, Barcelona

12.25pm Case of Asian Tourist Care

Ricardo López, Deputy Retail Director, Value Retail

12.50pm Closing Session

2016/01/21 10:00 h
10.00am to 13.00pm
Centro de Convenciones Norte
Sala N118, 1ª planta
In order to attend the event, confirmation is required:
Casa Asia



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