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Economy and Business > Social Entrepreneurship in Japan. Aeru, a Successful Case

Social Entrepreneurship in Japan. Aeru, a Successful Case

Emprendimiento social en Japón. Aeru, un caso de éxito, img2

The young Japanese entrepreneur, Rika Yajima, will deliver a lecture next Monday 13th of July at Casa Asia Headquarters: Tradition + Design + Innovation in Japan: Aeru, a successful case. Aeru is a social business company founded by Yajima.

Rika Yajima suggests, through Japanese sensitivity, rediscovering traditional Japanese craftmanship throuh an innovating and practical design adapted to the requests of contemporary life. Its social and sustainable business model represents a new tendency in Japanese business culture not well known outside Japan that highlights the purpose of high quality design as a tool for reinventing and spreading Japanese tradition.

The lecture is based on her personal experience with Aeru project, which is specifically focused on products for children between 0-6 years old with the purpose to guarantee the transmission of values and beauty of craft products to new generations.


6.00pm-6.05pm: Welcome giving by a representative of Casa Asia

6.05pm-6.10pm: Words by the General Consul of Japan in Barcelona, Hble. Sr Hiroyuki Makiuchi

6.10pm-6.20pm: Tradition and social innovation in contemporary Japan given by Renata Piazza, Hasekura2.0Program

6.20pm-7.15pm: Presentation: Tradition + Design + Innovation in Japan: Aeru, a successful case of social business, given by Rika Yajima, AERU

7.15pm-7.30pm: Q&A



2015/07/13 18:00 h
Monday 13th of July, from 6.00pm to 7.30pm
Casa Asia Headquarters
Sant Manuel Pavilion
Sant Pau's Modernist Venue
c/ Sant Antoni Maria Claret, 167

To attend the presentation it is necessary to send an e-mail to [email protected], indicating your name and surnames, Id or passport.
General Consolate of Japan in Barcelona, Associació Hasekura Program, in collaboration with Casa Asia
Hiroyuki Makiuchi, General Consol of Japan in Barcelona
Renata Piazza, Hasekura2.0Program
Rika Yajima, AERU
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