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Business Encounter for Management Excelence

Encuentro Empresarial para la exelencia en la gestión

The highly changing, uncertain and complex context we now live in requires, in order to face it successfully, to develop our creative and innovative capacity based on ethical and moral values. The innovation that is demanded from different fields cannot be a result of a specific effort or be focused on a few people. On the other hand, it must be continuous and channeled as a key process for competitiveness. A systemic process that requires, for its efectiveness, a suitable context built on essential and solid management bases.

Ethical and inspiring leadership, deepe knowledge and competence of people, culture, client oriented, committment, effort, team work, strategy, among others, are fundaments that constitute the base of a solid management ecosystem and that the crisis of the latest years showed that they weren't solidly fundamented. De ahí el lema elegido para este encuentro: "Re-find the essence to innovate".

At the conference:

  • We will identify the key factors to develop the innovative capacity of our organisations and of all of us as professionals.
  • We will meet Yoji Akao, the person who revolutionised the design of products and services in the 60s through the QFD methodology, efficiently turning clients' needs into product specifications, allowing to prioritise them and giving them innovative answers, for the first time in Spain.
  • We will approach the way social media technology allows to innovate in product design and in relations with clients from a solid client orientation.

Like in previous editions, it will be a practical conference, through which we will get to know about useful proposals and experiences to successfully face sustainable innovation, so necessary in an unstable, turbulent and complex context.


8.45am – 9.15am Reception and Registrations

9.15am – 9.30am Institutional Opening
Mr Miquel Montes,
Executive President of CEG for Catalonia
Hble. Mr Hidehiro Tsubaki,
General Consul of Japan in Barcelona
Mr Jaume Casals,
Executive Vice President of IDEC-Universitat Pompeu Fabra

9.30am – 10.10am Systemic and Integrating Innovation as a Challenge for Competitivity
Mr Xavier Ferràs,
Director of the Centre of Business Innovation of ACC1Ó

10.10am – 11.15am Implication of Clients in the Design and Innovation of Products
Introduction of QFD. Ms Catherine Chan.
President of the Hong Kong QFD INSTITUTE.
Prof. Yoji Akao,
QFD founder and President of the International Board of QFD
Interviewed by:
Mr Antoni Cañete,
General Secretary of PIMEC

11.15am – 11.45am Coffee

11.45am – 1pm Essential Factors for an Effective Innovation
Moderator: D. Oriol Amat,
Professor of Financial Economics of the University Pompeu Fabra. Adviser of CNMV.

Mr Antoni Casagran,
Manager of the Mútua Terrassa University Hospital
Mr Fabián Martín,
Chef and owner of the Fabián Martín Restaurants
Mr Pedro Navarrete,
Vice President Senior of Sony Europa
Mr Pere Merino,
Executive Vice President of the Telstar Group and President of CETEMSA

1pm – 1.30pm Innovation in the Relation between Clients through the Social Media
Mr Miquel Montes,
Deputy General Director of Banco Sabadell

1.30pm – 2pm Essential Values for an Innovative Ecosystem
Mr Cèsar Molins,
General Director general of the Ames Group

2pm End of the conference

2011/09/28 08:45 h
Wednesday, 28th of September, from 8.45am to 2pm.
Auditorium of the Barcelona School of Management
University Pompeu Fabra
c/ Balmes, 132 – 134
Gestión, el núcleo del cambio, in collaboration with Casa Asia, among others

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